Green Tech according to Greenpeace
According to a report by Greenpeace a number of tech companies are making great efforts towards use of renewable energy, with Apple and several other companies aiming for 100% renewable energy.
Apple has “played a catalytic role within its IT supply chain, pushing other IT data center and cloud operators who help deliver pieces of Apple’s corner of the internet to follow their lead in powering their operations with renewable energy.”
It is interesting to compare the situation with the music streaming services, iTunes gets a final grade of A, whilst Pandora, SoundCloud, Spotify have grades of F or D. It is similar with the Video streaming companies, whilst YouTube gets an A, Netflix, Vevo, Vimeo and Hulu all languish with F or D.
Many of these companies are major drivers for energy use in the tech sector and this is only going to increase.
The energy footprint of the IT sector as a whole is currently estimated to consume 7 percent of global electricity, with an anticipated threefold increase in global internet traffic by 2020.